- What we can no longer challenge is the dominance of technical images in this future society. Assuming that no catastrophe occurs (and this is by definition impossible to predict), it is likely—bordering on certain—that the existential interests of future men and women will focus on technical images (Flusser, 2011 [1985]; p4).
- WHAT IS AN IMAGE?
The image is not a copy or a movement relative to an object or subject; it is not even a copy of a copy without an original.18 There is no mimesis whatsoever. If we are looking for a new and more fruitful definition of the image, we need look no further than within the same Latin root of the word itself. The word image, from the Latin word imago, means “reflection,” “duplication,” or “echo.”19 These definitions imply precisely the opposite of what we typically think of as a copy. A copy must be something other than its model or, by definition, it cannot be a copy of a model (Ibid; p10).
Notes
18. Jean Baudrillard, Simulacra and Simulation, trans. Sheila F. Glaser (Ann Arbor: University of Michigan Press, 2010); and Gilles Deleuze, Logic of Sense, trans. Mark Lester with Charles Stivale (New York: Columbia University Press,
1990), 253– 65.
19. According to the Oxford English Dictionary. Oxford: Oxford University Press
Refs:
Flusser, V. (2011) Into the universe of technical images. Minneapolis: University of Minnesota Press (Electronic mediations, v. 32).
Nail, T. (2019) Theory of the image. New York, NY: Oxford University Press.
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